Full rebrand for the Central Virginia Land Conservancy.
Full rebrand strategy – After researching the company and target audience, our team has decided that a merger would be an appropriate step for the company. There is an existing Southern VA Land Conservancy and Northern VA Land Conservancy and we believe that together, the companies could achieve so much more if they share resources and cover the whole state of VA. For this to be possible, we are proposing that the Central Virginia Land Conservancy rebrand consists of a name change. We think the Virginia Land Conservancy will be a more fitting name and we will create sub-logos for each region of the state. We want to emphasize the importance of all generations being involved in this effort to conserve land, so we think a patch-style logo will appeal to all age groups. We think an appropriate tag line would be “Saving Virginia’s Landscapes for Tomorrow.” The tone of the company is competent and ruggedness. We want to propose expanding the color palette to a more vibrant, earthy color palette. Further, we want to choose a more trustworthy typeface.
