For this assignment, I had to create a brand based on the archetype ‘explorer’ and cliche ‘coffee shop’. I designed a typeface, logo, and submark. Creating a typeface was definitely a challenge but was so much fun. I started with so many sketches to ensure that my typeface flowed well and would be successful. The idea of Bristlecone Brewing Co. is a cozy coffee shop in the national parks. Bristlecone trees are unique trees found in many of the national parks. I was inspired by their unique shape and used that when creating my typeface.
Sketches and Ideation:
