Insights Unleashed is a data analytics company aiming to enhance the way we think. The branding was a lot of fun to develop. I started with research and decided I wanted a gear and lightbulb incorporated somehow. I searched for futuristic typefaces. After a lot of sketching and communication with the client, we decided on a layout that worked best and went ahead and added in color. I am very pleased with the turnout of this project and had a lot of fun working on it.
My first sketches